BRAVIA XR X90J
Explore the world with precise 4K HDR pictures
See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR.
World's first cognitive intelligence TVs
Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Recycle. Renew. Reduce.
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS with an industry-leading recycle rate of 89% is used in its components.
A wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
SMART TV FEATURES
Supreme picture quality and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light sensor automatically adjusts picture and sound to your environment.
Enjoy studio quality entertainment, as the creator intended
With a range of technologies that preserve the creator’s intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement that the director imagined. And as it’s Calman Ready, creators can even use it during production edits.