BRAVIA XR MASTER Series A90J
Redefining OLED with ultimate brightness
See our best ever OLED TV, powered by the revolutionary Cognitive Processor XR. Enjoy unparalleled contrast with extreme brightness and pure blacks in an immersive Seamless Edge design.
Revolutionary OLED picture, as perceived by the human eye
Enjoy breathtaking contrast on our best ever OLED with picture quality that feels deep, natural, and real. Its revolutionary processor uses human perspective analysis to cross-analyze and optimize hundreds of thousands of elements in a blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever picture.
Turn any sound into a truly immersive experience
Advanced screen-speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.
XR PICTURE
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyzes data to ensure action stays smooth, bright and clear.
XR SOUND
SMART TV FEATURES
DESIGN
Beautifully designed for an immersive viewing experience
Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.
Intuitive 3-way multi-position stand, versatile for any TV positioning
A three-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.
Supreme picture quality and sound, whatever the environment
Sit back and enjoy an enthralling viewing experience. Our unique ambient optimization technology with light and colour sensors automatically adjusts picture and sound to your environment.
Enjoy studio quality entertainment, as the creator intended
With a range of technologies that preserve the creator’s intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.