
X950H
Supreme contrast and sound, our best 4K LCD
Enhanced contrast and a slim bezel design provides immersive viewing from any angle. With sound and pictures precisely aligned, you'll hear action from exactly the right place on screen.

Discover deeper blacks and more brightness from any angle
The same powerful processor used in our 8K TVs analyzes data to boost colour, contrast and clarity. You’ll uncover more detail in shadow on a Full Array LED TV screen for realistic pictures from any angle with less blur. X-Wide Angle is available on TVs from 55 inches and above.

Sound and picture in harmony — discreetly mounted tweeter
Sound-positioning tweeters help optimize the location of sound on the screen so you hear precisely controlled, high-quality audio from the right part of the scene. Acoustic Multi Audio is available on TVs from 55 inches and above. X-Balanced Speaker is available on TVs with a screen size between 55 in and 75 in.

Flush surface, no distractions
A slim and flush design with discrete stand and thin bezel keeps you focused on what's important—the picture.
Supreme pictures and sound, whatever the environment
Sit back and enjoy the best possible viewing experience. Sony’s unique ambient optimization technology automatically adjusts picture and sound to your environment.
Experience content as the creator intended
When pictures are digitally compressed from film to TV, quality is compromised and your experience is not as the director intended in the studio. A wide range of unique features lets you enjoy studio-quality entertainment in your own home, just as the director intended.

Making colour and contrast more real
With Object-based HDR remaster, the colour in individual objects on screen is analyzed and the contrast adjusted, unlike most TVs where contrast is only adjusted along one black-to-white contrast curve. Since objects are remastered individually, this TV can reproduce greater depth, textures, and more realistic pictures.

Supreme resolution, whatever you’re watching
Any kind of content can be upconverted to lifelike 4K resolution with Sony’s unique features. Our Picture Processor X1™ Ultimate, twice as fast as the X1™ Extreme, precisely analyzes and processes data to enrich 4K pictures with real world detail and texture. Even images filmed in 2K and Full HD are upscaled close to 4K by 4K X-Reality™ PRO using a unique 4K database. Resolution of each subject is then optimized by Object-based Super Resolution to reproduce virtually real world textures.

Reproduces a wider, more precise range of colours
By widening the colour spectrum, TRILUMINOS powered by our X1 processors reproduces more colours than a conventional television. It analyzes and processes data in every image to make colours even more natural and precise so pictures are closer than ever to real life.

Beautiful colours from all sides
Watching TV from the sides is now as satisfying as from the centre. Sony's original optical design to control light from the backlight, the X-Wide Angle panel ensures colours stay true from wherever you're watching. This feature is available on TVs from 55 inches and above.

Making fast-moving scenes bright and clear
On some screens, sports and fast action scenes can seem to go by in a blur. Our latest X-Motion Clarity™ technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimized, while brightness is boosted when needed, so you won’t miss a thing.

Clearly hear voices
With Voice Zoom, you can hear human speech clearly without having to turn up the volume—ideal for news bulletins and documentaries.
Beautifully matched pictures and sound
Sound on conventional TVs with a speaker located below the screen is often out of sync with the picture. Our Acoustic Multi-Audio™ includes two sound-positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism. This feature is available on TVs larger than 55 in. Independent amp control is available on TVs with a screen size between 55 in and 75 in.

Brightness refined for your room
On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes an embedded light sensor that optimizes picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones, so you get the perfect view.

Sound tailored to your environment
Sound experience can change depending on your room environment. For example, curtains absorb sound, while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This 4K Ultra HD TV detects objects and reproduces sound that’s enhanced and optimized to your room.


Aluminum flush surface
Keeps you focused on the picture, not the television.

Discreet Dual-Position Stand
Our noiseless stand sits discretely on a shelf and won’t compromise your viewing experience. With wide and narrow settings, you can use it on large or small shelves.

Cable clutter minimized
Cable holders keep wires neatly hidden so your television stays free of clutter and looks good from the front, the sides and the back.

Enjoy studio quality with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

Easy control with smart remote
Connect set-top boxes and other devices via HDMI to this 4K HDR TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use too.

Embrace the thrills of the cinema
Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.

